How did you get started?
Back in 2013 I was introduced to an amazing non-profit organization called Purpose Jewelry. They work with survivors of human trafficking in India and give them fair paying jobs, a safe place to work, education and more. At the time I was working at a job that was enjoyable, but really desired to get some experience in a creative field. I had heard Purpose Jewelry was looking for a Jewelry Design intern to move to India and work with their women, so I applied and found myself on a plane to India six months later. I spent all of 2014 living there, learning the basics of jewelry making, designing collections for Purpose Jewelry & creating incredible relationships with the women. Once my year was up and I found myself back home starting up my life again, and Wildflower Roots began. I would have never thought that jewelry making and designing would become my passion, but it did. Out of all the creative things I have done, jewelry is by far my favorite. So starting a business of my own was the perfect next step to keep creating, branding, making & designing what I loved to most. And its been a crazy, brilliant, challenging year and a half of growing Wildflower Roots.
What influences you? / Where do you get your inspiration?
There are so many factors that play a part in inspiring my design process. One of my favorite necklaces came to me while I was eating at a BBQ joint with my dad. Another piece was inspired by watching Downton Abbey and gorgeous fashion of the 20's era. Other times inspiration comes from researching, browsing Pinterest, sketching and checking out the latest trends; I'm surrounded by inspiration. The Wildflower Roots brand is influenced by my love of simplicity, nature, warm vintage colors, travel & everyday moments like drinking coffee, spilling your guts to a pal, enjoying a favorite TV show or exploring a new city.
How do you balance your personal time + work? / How do you create separation?
Right now my life is a mix of a part time job and running a small business. I am not sure my life will ever look balanced necessarily, but I do believe that consistency is valuable in making Wildflower Roots grow. With working a part time job 4 days a week, it forces me with what little time I have, to be intentional to work for the business. Honestly, there are nights I am working into the wee hours making jewelry and there are days that I am hustling between mailing out orders, writing out emails, posting on Instagram and then prepping jewelry to be made. Yet, I do take time to rest, hang out at a thrift store, meet up with friends, and of course watch Friday Night Lights with my boyfriend . It's all about knowing yourself and being aware that there are seasons to hustle and season to scale back. I've found that for me it's more of a flow than a balance.
What keeps you motivated? / Why do you love doing this?
Community keeps me motivated. It's why I invited other women into the process and created a small team from the beginning. I knew if I did this small business life alone I'd fail. Getting to dream, create and do the hard stuff with others makes running a business not as scary. And what I love most about making and designing jewelry is the challenge of the next collection. Well, it's a love-hate relationship. The design process has a lot of fear mixed into it. Getting my self to create something new can be a battle but when I finally push myself to sit down and make something, the outcome is my favorite part. I love the challenge of using the same materials but developing something new out of them. I love the challenge of dreaming up a cohesive collection. I love making jewelry that women can enjoy wearing everyday. And I love the fact that Wildflower Roots can be platform to encourage the women who wear the jewelry.
Where do you see yourself in 2-5 years? / What's next for your brand?
In 2-5 years I see myself expanding to be a collaborative brand, teaming up with other brands, businesses or non-profits and creating jewelry for them. Or even building on a mentorship program, where I get to take young women interested in making and designing jewelry and show them the ropes. I can't be more excited to see what comes my way with Wildflower Roots and above all I hope to keep creating, encouraging and connecting with others as it grows and evolves.