Photographed by: Katie Jameson | Interview of: Val Grojean of Lithesome Lettering
How did you get started?
I got started after I realized how much I loved addressing envelopes for my wedding and Christmas cards. I decided to take a calligraphy workshop to improve my hand lettering to work on personal projects. From there, i kept learning and working on developing my own style. Shortly thereafter I launched Lithesome Lettering. After working on calligraphy only projects, I also began branching out and exploring stationary design and printing.
What influences you? / Where do you get your inspiration?
Florals are often featured in my work, so flowers and arrangements are huge sources of inspiration to me. For color palettes and patterns; I love to turn to magazines, clothing, home decor, and nature for inspiration. Whenever I stumble across something from one of these sources that really stands out to me, I try to think of ways to incorporate elements of it (such as texture or color) into my designs.
How do you balance your personal time + work? / How do you create separation?
Lettering and painting are both so energizing and refreshing to me that it's definitely not a challenge to create a work/life balance. My art is my favorite hobby and it is so relaxing to me. Working with clients is one of my favorite things because it allows me to create designs that fits within their vision.
What keeps you motivated?/ Why do you love doing this?
I have always loved art, so this is something I would do just for fun if I didn't also have a creative business. I think the growth of my brand and seeing the opportunities that keep developing are the two things that drive my motivation and keep things exciting!
Where do you see yourself in 2-5 years? / What’s next for your brand?
In the next 2-5 years I hope to experience lots of growth for Lithesome Lettering. It started small and I am already so excited about how far it has come, that I can't wait to see what the future holds! I hope to continue expanding into stationary design and using calligraphy and lettering as my foundation. I would like to continue to establish myself and my brand in the Austin community, as well as start reaching and working with clients across the country.