Photographed by: Rachel Maucieri | Interview of: Julie Bjarnhoff
How did you get started?
It has always been inside me. Always a part of me. As long as I remember I've always had creative projects going on.
My passion grows stronger and stronger everyday - I think this is because I learn to know myself better and better everyday that goes by.
I grew up with the feeling of knowing what is aesthetically right and how to appreciate design and beauty around us. I was born and raised in a family who makes a living out of what they love. My mom is an artist, and my dad is a designer. I’ve always known that I would walk in their footsteps, in my own way of course.
What influences you? / Where do you get your inspiration?
I sometimes believe that I see the world from another angle than most people do - I tend to find beauty in things or places most people don’t. When something touches me, it always comes back through my work.
I have a special fascination of everything that carries a purity, I find fragility incredible beautiful. I love the way it creates a delicate and sensitive mood.
In all my awake hours, I’m constantly observing everything around me. I find inspiration in everything from a reflection in my window, a dead flower, soap bubbles when I shower, a sunbeam. basically everything.
I love everything beautiful.
How do you balance your personal time + work? / How do you create separation?
I do what I love, and I love what I do. I think of what I do as a part of me, not as my job. My eyes are always open to spot pretty details and my computer/Ipad never really sleeps.
I put so many thoughts and feelings into my work, which makes it hard to separate personal time and work - for me, it's one thing.
What keeps you motivated?/ Why do you love doing this?
I’m motivated because what I do makes me really happy. Sometimes it happens that I forget to eat my lunch or drink my tea because when I work I’m so focused, happy and in flow in my own little world. The feeling is so hard to describe - but I hope most people experience it once!
Where do you see yourself in 2-5 years? / What’s next for your brand?
I have hopes and dreams, but mostly I believe that happiness is found on the way, not at the end of the road. I’m exited for the future to come.