Photographed by: Katie Jameson | Interview of: L: Linsey Metcalf T: Tara Bauerschlag
How did you get started?
L: I think with a lot of our story, we have to give thanks to our friend Phil Sanders. A few years prior to our start Tara and I had tossed around the idea of collaborating but never found the opportunity with our schedules. Back last July Phil called me up and asked if I wanted to make a couple flags for Foster, his creative co-working space he was starting up in Atlanta. I began to work up the art and pull materials together and at that point I called up Tara and asked her if she wanted to join in and stitch this thing up for me. She and I finalized all the details, went through a couple prototypes and finally landed on the flag we have today. Our flag in Atlanta had great reception and Tara and I had a great time and worked well together, so we thought we’d give flagmaking a stab. From there we formed The Wild Standard and officially launched last October.
T: And to back it up even further, it really all started with a pie. We were next door neighbors and a pie was in desperate need of baking, but Linsey’s oven was broken. After ‘the pie’ incident we became instant friends, and unbeknownst to us, soon to be collaborators.
What influences you? / where do you get your inspiration?
L: I think our deepest roots are intertwined in history and a bit of simplicity. Aged flags and simplistic nautical flags have so much beauty. Most of what drives us is our self-motivation to make, create with our own hands and to do things well.
T: I can honestly say that I have a bit of a competitiveness that drives me. This is a venture I haven’t explored before, so the drive to learn something new and make sure it lives up to my standards in quality and aesthetic [influences me].
How do you balance your personal time + work?/ How do you create separation?
T: It’s a daily struggle to find balance. We both work full time jobs along with making flags, so there is still a learning curve within juggling both. I feel like I have very strong support system in my life that helps me find that balance.
L: Working from home, those lines are continually blurred and starting your own business, they blur even further, but I think the biggest point to that is that I love what I do, I have a good time with it and it isn’t a chore. I also have the great fortune to live next door to several of my closest friends who are photographers and bloggers. We either sit out on the back porch, walk somewhere for dinner or run around taking pictures. Ha I’m convinced we should all live next door to the people we hold closest.
What keeps you motivated?/ Why do you love doing this?
T: The thing that keeps me motivated is curiosity. I am the person always asking ‘why’, gathering as much information on a subject or project. The outcome of a project or a new venture keeps my driving force to creating.
L: There is a lot of self-motivation. We are self starters and are able to motivate ourselves by wanting to do things well and by seeing something be created from nothing. I myself have always been making things with my hands, even as a kid. It is a thrill to see something come up from the ground with a couple hours of devoted time.
Where do you see yourself in 2-5 years? / What’s next for your brand?
T: My thought scope is very narrow currently. We’ve celebrated some small victories, so our first test has gone well. We can now look ahead.
L: Yeah, I’m not sure we have thought that far ahead yet. I think we are just excited to be here after one year. I know we definitely want to create a few nautical flags and maybe work into different materials and colors.